There’s something wonderfully unifying about a South African braai. The coals burn slowly, the smoke clings to your clothes, and eternal debate about who actually makes the best potato salad. It’s tradition, it’s chaos, it’s joy. And this Heritage Month, Bruce Jack Wines is bottling that spirit with their Bruce Jack Braai Box, available exclusively at Checkers.
Packed inside is a 2-litre Bruce Jack Merlot that’s generous enough to fuel hours of fireside storytelling. It’s a wine with heart: ripe raspberry and chocolate on the nose, a swirl of vanilla, and those smooth, comforting tannins that remind you why Merlot remains a South African favourite. It’s as versatile as a braai menu itself, pairing well with roast chicken, a juicy fillet, a spicy arrabiata, and of course, the nation’s most democratic side: the braaibroodjie.
In true Bruce Jack style, there’s a little mischief in the mix too. Each box comes with a recipe for Checkers’ exclusive Ribcanha, that cult Brazilian cut fast becoming a South African favourite. No recipe cards to lose, no phones to unlock with greasy fingers – just flip the box, follow the steps, and pour yourself another glass while the coals do the work.
But this is more than just a celebration of flavour. It’s a nod to the future. The Braai Box is fully recyclable, while the bag and tag are designed for reuse, which is part of Bruce Jack’s ongoing commitment to tread lighter on the planet and push closer to carbon neutrality.
"Braai Day isn’t about being perfect,” says Bruce Jack. “It’s about burnt chops, debates over who makes the best braaibroodjie, and, that moment everyone raises a glass and remembers why we love living here.”
Available exclusively at Checkers in-store, and online via Checkers Sixty60.