This strategic alliance is not only a distribution agreement – it is a renewed commitment to the estate’s global vision and long-term brand guardianship.
Founded in 1682, Blaauwklippen Vineyards has weathered centuries of change, yet remains rooted in authenticity, innovation, and quality. With this new export chapter, the estate sets out to strengthen its presence in key international markets while ensuring every bottle carries its heritage and modern relevance – uncompromised and unfiltered.
“This is about more than moving product,” says Craig Bester, chief brand executive at Blaauwklippen. “It’s about moving hearts and minds. We are building a future where Blaauwklippen can stand proudly among the world’s great wine estates, with consistency, clarity, and global impact. Robinson & Sinclair understands that. They’re not just our partner – they’re part of our legacy from this point forward.”
The appointment comes as Blaauwklippen embarks on a transformative journey, revitalising its product offerings, redesigning its guest experience, and reaffirming its position as a luxury South African brand with a purpose-driven soul. In this context, Robinson & Sinclair becomes a natural extension of the estate’s internal operations, brand strategy, and international storytelling.
For existing partners and future collaborators, the message is clear: expect continuity, consistency, and care. This partnership brings unified global pricing, proactive brand representation, and deep respect for longstanding relationships built over decades.
“We see Blaauwklippen as a sleeping giant,” says Tanja Robinson, CEO of Robinson & Sinclair. “It has everything the world is looking for – provenance, prestige, and a renewed sense of purpose. Our role is to connect that to the world in a way that’s bold, seamless, and sustainable. We’re in this for the long haul.”
This new chapter for Blaauwklippen underscores its bold ambition: to move from heritage to leadership, from local pride to global prominence. The estate’s brand phrase – Then. Now. Forever – has never felt more fitting.