Nearly half of men would rather have a glass of rosé than a pint of beer

The Ivy Collection asked 1,000 men and 1,000 women to picture someone drinking a glass of rosé, with the results showing that only 4% visualised a man, compared to 57% of respondents who pictured a woman.

Tellingly, the research also found that almost one in three men would choose to drink rosé if they didn’t feel they would be judged for doing so. This figure leapt up to 42% among under-35s. The findings led The Ivy to conclude that men were hiding their love for rosé under a bushel, and even drinking it in secret.

“Men are swapping the pint for something pink, crisp and unapologetically elegant – sometimes on the sly,” claims Claudio Sammartino, wine educator for The Ivy Collection.

“Many of today’s rosés have the elegance, precision and complexity you’d expect from the finest wines in the world – proof that rosé isn’t just serious business, it’s serious wine.”

The research coincides with The Ivy Collection launching a new curated menu called “A Touch of Rosé”...

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