Friday, 20 June, 2025
The Drinks Business, Eloise Feilden
Amid difficult trading conditions globally, the Asia Pacific (APAC) region as a whole is feeling the squeeze. Total beverage alcohol volumes across the region fell by 2% in 2024, new data has revealed. In value terms, the decline was 3%.
The only category which saw gains was that of ready-to-drinks, though even this growth was minimal at just 1%.
Beer saw volume declines of 3%, spirits of 2%, including national spirits, and wine was down 4%.
The picture was particularly gloomy in China, where total beverage alcohol volumes were down 5% year-on-year in 2024 amid declines for Cognac, Scotch and national spirit baijiu.
To read the full article, click HERE.