Will white wine be central to Burgundy’s future success in Asia?

For the first time, Mâcon wines, under the umbrella of Union des Producteurs de Vins Mâcon (UPVM), hosted a trade tasting of its wines in Asia this year.

Held in February and organised by Singapore-based wine marketing agency Terroir and Spice, 14 Mâcon-based producers showcased their wines in Singapore and Taiwan and received a strong turnout.

“Singapore and Taiwan are two countries with a demand for the kind of wines that Mâcon represents,” says Blandine Guerrin, vice president of UPVM, referring to the city’s undeniable love for Burgundies. However, with rising prices of Burgundy reds and a growing interest in white wines, importers are looking for new options.

The Mâconnais region features several appellations, including Mâcon, Mâcon-Villages, and communes like Pouilly-Fuissé, Saint-Véran, Lugny and Vire-Clesse, each offering a distinct style.

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