Wednesday, 26 March, 2025
The Drinks Business, Louis Thomas
The study, called Resilience and Preparedness for the Next Global Wine Consumption Cycle, was authored by Jean-Marie Cardebat, economics professor at the University of Bordeaux, and the University of Verona’s Davide Gaeta, a professor and lecturer on wine business and agri-food markets.
Cardebat suggested that the cyclical nature of economic trends means that the wine sector will not have to hold out for too long for things to improve: “If inflation is kept under control, 2026 could mark the turning point, with the start of a recovery phase in 2027 for new, sustained growth for the wine sector.”
“But recovery that will not simply be a repetition of the past,” Cardebat continued. “The sociology of consumption has changed, and the next cycle will feature new trends and consumers.”
Among the trends which Cardebat, who is also president of the European Association of Wine Economists, pointed to were premiumisation, wine tourism and emerging global markets.
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