Spier Wine Farm is unveiling a new visual identity, marking a significant milestone in the farm's 333-year history. This transformation reflects their commitment to regenerative farming practices, sustainability, and excellence.
Good roots, simply reimagined
"Change is the only constant in life." - Heraclitus
Change: it’s an inevitable force – at times, disruptive and unpredictable – but often transformative and inspiring. In today’s world, the call for change has become louder than ever. Climate change, rising waste levels, and water crises have shifted the way people think about their choices, driving a deeper appreciation for responsible and transparent business. These challenges have ignited a global re-evaluation of how we live, consume, and connect.
For Spier, the ethos of mindful change has been a guiding principle for decades. This month, the Stellenbosch farm unveiled their latest change: a reimagined visual identity that signals a new chapter in its 333-year history. The updated logo, which will appear across all Spier wines and offerings, reflects the profound transformation that has emerged from years of quiet progress.
A simple maxim
While Spier's story stretches back to 1692, the Enthoven family's stewardship, beginning in 1993, transformed the 620-hectare land into much more than a wine producer. Guided by a simple yet powerful maxim – good wine from good people, grown in good soil – Spier's leadership posed a crucial question: How could they better protect the natural resources that sustain their business?
This question catalysed a transformation that revolutionised Spier's approach to farming and regenerative business over the past 15 years. Today, these initiatives manifest in a myriad of unexpected ways: chicken feathers protect vineyard soil as ground cover; innovative waste management diverts the 4% or less of non-recycled waste into energy; and community programs that empower their communities to thrive – not survive. The farm’s ongoing efforts has earned them global recognition, including The Drinks Business's Amorim Biodiversity Award 2019 and Ethical Award 2022.
A natural evolution
For Spier, change flows from practice to presentation, not the other way around. Quiet renewal is abundant on the Stellenbosch working farm, with many exciting projects on the go. March 2025 welcomed guests to the new Spier Hotel, an extensive transformation where contemporary Cape comfort meets rewilded indigenous gardens. The wine portfolio is undergoing repackaging, each bottle soon to feature their evolved look. The much-visited Cowshed Shop opened its doors in 2024 – a thoughtfully curated space where locally sourced products are available for purchase.
"We didn't set out to rebrand," explains Kathryn Cilliers, marketing director at Spier. "Rather, the profound changes across our farm demanded a visual identity that truly reflects who we are today."
Design rooted in heritage
The updated identity draws inspiration from a source right off the farm, as Francois Rey of Monday Design explains: "We looked to the iconic gable crest that once adorned the first Spier wine labels, reimagining it with refined, structured aesthetics. The influence of lead-type printing evokes craftsmanship, while its symmetrical structure adds visual harmony – creating a mark that honours heritage while embracing contemporary sophistication."
The evolved logo reflects Spier's position as one of South Africa's most beloved wine farms. The new design maintains clear ties to Spier's 333-year heritage while reinforcing its standing on the international stage. As one of the country's leading wine brands across all price segments, Spier continues to earn recognition across multiple facets of its business. Recent accolades include the 2025 Best Of Wine Tourism Award for Art and Culture, along with Die Burger's 2024 Readers' Choice awards for Best Child-Friendly Winery, Best Wine Farm Experience, and Best Wine Farm Eateries.
"This thoughtful evolution of our logo is a reflection of who we are at our core: a farm with deep roots firmly focused on the future," says Kathryn. "This logo represents our commitment to excellence – from our award-winning wines to our regenerative farming practices – and embodies our vision of taking South African wine confidently to the world stage."
A force for good
The refined identity represents more than aesthetic change. It also marks a milestone in Spier's journey to demonstrate how deep roots can nurture new growth. In an era where global challenges demand mindful responses, Spier continues to show how small, thoughtful steps, consistently applied, create meaningful progress. This new visual identity serves as an emblem of broader transformation, from hotel to wine labels to retail offerings. It proves that when guided by integrity, change can become a lasting force for good.
