The Global AVA is designed to help the wineries in each region overcome challenges, share best practices and improve the quality of their wines.
They will hold quarterly Zoom meetings and annual in-person conferences, focusing on topics such as agri-tourism, social media marketing and sustainable winemaking.
David Haubert, the District 1 Supervisor of Alameda County in California, came up with the idea. His district includes the Livermore Valley wine region, and he wanted to connect local winemakers with their global counterparts.
He said: ‘Our vision is to create a network of global wine region partners who share the same ideals and values, and who share the same struggles that we all endure, but coming together to trade ideas, tips and tricks, secrets of how we do our business, sharing with our sister wine regions.
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