Global wine tourism to see growth of 13% by 2034

Tuesday, 4 February, 2025
The Drinks Business, Arabella Mileham
Wine tourism is expected to reach US$ 332.52 million over the next decade, having recovered from the global pandemic, a new report has said.

The report from Future Market Insights showed that the wine industry was predicted to reach US$ 95.877 million by 2024 with further growth expected of 13.2% CAGR (compound annual growth rate) over the next ten years, reaching reach US$ 332.52 million by 2034.

It cites the promising return of consumer desire for travel experiences, with wineries across the globe hopping on a big trends for “immersive experiences” and culinary tourism to offer food pairings, tasting events, workshops and vineyard tours, which it says are “highly appeal[ing] to consumers looking for unique and hands-on activities” or partner with local restaurants and chefs to improve the overall visitor experience.

The demand for authentic and immersive experiences “elevated the need for winery visits and tastings” which currently account for around 34.6% of the value share.

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