Friday, 24 January, 2025
The Drinks Business, Sophie Arundel
The global organic wine market has been gaining gradual traction in recent decades, and in today’s health conscious society, it’s safe to say it’s not going to fizzle anytime soon.
According to a recent report by InsightAce Analytic Pvt. Ltd., the market was valued at US$9.84 billion in 2021 and is set to reach an impressive US$25.07 billion by 2030, growing at a CAGR of 11.3%.
As the IWSR also notes, organic wines enjoy the highest awareness among alternative wines, underscoring their leading role in a challenging wine market where long-term structural decline is a pressing issue.
Who is driving the growth in the category?
Millennials, the driving force behind the surge in organic wine demand, are embracing these products as part of their “less but better” purchasing ethos. Both InsightAce and the IWSR highlight a key factor: younger consumers view organic wines as being of higher quality and more aligned with their values compared to older generations.
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