Why 2025 'will be a telling year in the wine industry'

Making the comment during a discussion with db last month, the industry veteran and former executive vice president for Jackson Family Wines outlined his views on the trading prospects in the year ahead, having said that the “primary headwind right now” is oversupply.

“Whether it’s California or Chile, we are clearly in surplus,” he said, adding “And that is a function of consumer demand, which, since Covid, has changed significantly.”

Noting that “Covid drove the industry to think that demand was more significant than it was,” he said that the escalation in wine consumption during the pandemic came about because “the consumer did a bit of cocooning and splurged on creature comforts; cooked at home, and bought better and more wines.”

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