It is that time of the year when wine estates are prepping for the season, often with casual staff joining the team. To assist the wine industry, the wine.co.za DTC Academy is presenting a “Peak Trade, Customer Service and Selling” workshop for tasting room and hospitality staff. To accommodate consultants with limited experience, the e-workshop is presented after hours, or on-site.
Working with casual staff over the peak trade period is a regular occurrence, but it results in the need for extra training, something we often do not have time for.
Workshop: Peak Trade, Customer Service and Selling
This year, your new (and existing) crew can join our team on Wednesday 22 November and Thursday 23 November at 18h00 for a 90-minute virtual session on service delivery in the wine industry.
To accommodate consultants with limited experience, the e-workshop is presented after hours, or on-site. Online sessions will be held on Wednesday and Thursday at 18h00 - 19h30.
Topics
Session 1 (22 November)
- Basics of customer service
- Subtle selling
- Reading customers
- Roles and responsibilities of wine consultants
- Personal presentation
Session 2 (23 November)
- Basics of wine
- Wine regions of South Africa
- Appropriate vocabulary
- Basics of wine pairings
Important details and pricing
These sessions may be booked as a package or as individual sessions.
Cost: Single workshop
1 - 3 delegates from the same estate: R550 (ex. VAT) each
3+ delegates from the same estate: R450 (ex. VAT) each
Cost: Both workshops
1 - 3 delegates from the same estate: R880 (ex. VAT) each
3+ delegates from the same estate: R720 (ex. VAT) each
All CellarDirect and wine.co.za directory clients get 10% off
To book, email Xania van der Merwe at xania@wine.co.za.
Workshops are also available onsite, which allows customisation to include training on your wines, policies, and procedures (from R4 500 ex. VAT).
Mystery shopping service evaluation
The DTC Academy is expanding to include mystery shopping services. This is a great way to get the customers' point of view of your service delivery.
Contact xania@wine.co.za for a quote. Evaluations start from R1 800 (ex. VAT).
Should you wish to book a consultation with one of our DTC marketing specialists, please contact xania@wine.co.za or Johan@wine.co.za.