ReInvent 2024, brought to you by Platypus Digital and wine.co.za, will help you develop a sharpness of vision for 2024 and beyond by taking an innovative approach to wine tourism, digital marketing, DTC, and skills development.
Please note that the conference has been postponed until early Winter 2024 and dates will be confirmed closer to the time.
For the wine industry it’s no longer business as usual. Even in an industry steeped in history and familiarity, consumers are getting smarter and competition for eyes and Rands is getting tougher and tougher. ReInvent 2024 will be a full day conference with topics covering wine tourism, digital marketing, DTC and skills development.
It’s no longer good enough to just have a website and a social media presence.
It’s no longer good enough to just have your product on the shelf or in an online store.
Attend ReInvent 2024 to ensure that you stay ahead locally and globally.
You need to prepare yourself for 2024 and beyond!
By attending you’ll hear and learn about global trends and insights from the recent Great Wine Capitals Conference, Wine Future 2023 and the 7th UNWTO Global Conference on Wine Tourism.
Speakers
Stanley Edwards - Platypus Digital - Virtual Reality, Augmented Reality and AI for wine and wine tourism marketing. A practical look at how these technologies can be used for marketing and storytelling and not just technology for technologies sake - and without breaking the bank.
Xania van der Merwe - Consumer Specialist -Understanding the Consumers' Wine Journey. South Africa desperately needs a wine culture. In this session, we will look at the consumer wine journey and the impact of wine tourism on the development of the consumer wine experience.
Mariëtte du Toit-Helmbold - Destinate - UNWTO Global Conference on Wine Tourism: Fostering the integration of wine tourism with various tourism assets such as historical, artistic, cultural, natural, environmental, gastronomic and oenological heritage to offer a comprehensive and enriching experience for visitors.
Marisah Niewoudt - South Africa Wine - Wine Tourism Evolution: From Cellar Door to Virtual Tours. Feedback from the Wine Future Conference and panel which discussed new innovations like virtual winery tours, virtual tastings and how the wine industry needs to adapt. We'll also get an update on SA Wine's plans for 2024 and beyond.
Melanie Leloup - SA Tourism - Sho’t Left is a South African Tourism initiative aimed at providing South Africans with a wide variety of affordable options around the country and growing the local tourism industry. How can the wine industry participate and benefit to drive wine tourism?
Ntsiki Biyela - Aslina Wines - Feedback from Wine Future Conference panel discussion: More Inclusive, Less Exclusive - Adopting Diversity, Equity and Inclusion as an Opportunity.
Prof Adam Viljoen & Prof Martinette Kruger - North-West University Tourism Research Unit - No time for ‘pour’ decisions: Decanting wine tourism complexities.
Ticket price
Attendance: R 1 500 excl. VAT per person
Virtual ticket: R 750 excl. VAT per person
Attend and win
We'll be celebrating the Great Wine Capitals - Best Of Wine Tourism Winners 2024 who have kindly provided some amazing prizes and vouchers which we'll be drawing at the conference, so besides a day full of information, discussion, engagement and interaction, you'll stand a chance to win one of the ten experiences valued at R 25 000 in total. Sadly, the prizes are only for in-person attendance and not virtual streaming attendance.
Bookings
To book your in-person or virtual attendance, CLICK HERE or send your details to events@wine.co.za.