Elana Afrika-Bredenkamp and De Grendel partner to uplift aspiring sommeliers

Friday, 3 November, 2023
De Grendel
Elana Afrika-Bredenkamp, in collaboration with De Grendel, has launched Annabelle Shiraz to raise funds for sommelier training.

Renowned media personality and entrepreneur Elana Afrika-Bredenkamp has unveiled her latest venture, the Annabelle Shiraz, in an exclusive partnership with the prestigious De Grendel Wine Estate.

This innovative collaboration not only celebrates the art of winemaking, but also aims to make a meaningful impact by empowering aspiring sommeliers from underprivileged backgrounds through the establishment of the Elana Afrika-Bredenkamp and De Grendel Sommelier Bursary, in association with the South African Sommeliers Association (SASA).

“Using our talent for good and effecting change is a cornerstone of my upbringing. My father always taught us to help where we can, and where we see a need,” says Elana. “Launching this new label, named after my youngest daughter, is a blessing. Being able to help a previously disadvantaged learner through the support of our wine-buying community is the highest honour for me.

“Winemaking is a hobby for me, but finally we can help someone through this.”

Annabelle Shiraz

The Annabelle Shiraz 2017 captivates the palate with its enchanting fusion of flavours. With an enticing deep ruby hue, it unveils a complex bouquet of ripe blackberries and plums intertwined with subtle hints of smoky oak and a touch of black pepper.

The initial sip reveals a velvety texture, allowing the dark fruit flavours to unfold harmoniously across the tongue. As the wine develops, intricate layers of cocoa and vanilla emerge, adding a seductive richness to the profile. The well-balanced tannins provide structure while maintaining an elegant finesse, leading to a lingering finish that combines the sweetness of fruit with a gentle whisper of spice.

Annabelle Shiraz is a captivating symphony of flavours that showcases both the bold character of the Shiraz grape and the skillful craftsmanship behind this exceptional wine.

Proceeds from the sale of Annabelle Shiraz go to the Elana Afrika-Bredenkamp and De Grendel Sommelier Bursary. To purchase this wine and support this incredible project, click HERE.