As the leading online media platform dedicated to the South African wine industry, we present our comprehensive range of services tailored to support South African wine producers and wine businesses in promoting their offerings.
Established in 1996 by Kevin Kidson and Judy Brower, wine.co.za has earned a reputation as a foremost authority on all things South African wine, boasting 27 years of experience.
Today, our platform reaches a global audience of over 65 000 unique visitors monthly, encompassing both consumers and wine industry professionals.
Agents, buyers, distributors, journalists, marketers, restaurateurs, sommeliers, winemakers, and numerous others rely on wine.co.za as their go-to resource to stay up to date with the latest developments in the wine industry.
Esteemed sommelier and manager of the Sommeliers Academy, Jean-Vincent Ridon, says: "wine.co.za is the official voice of the industry, the hub where everything happens. It's the only reliable source of news for the South African wine industry."
At wine.co.za, the team provides an extensive range of marketing and advertising services tailored to meet the specific needs of wineries and wine-related businesses. For wineries, our offerings include directory listings, web development, and e-commerce services. For wineries and wine-related businesses, we offer marketing and advertising solutions.
Winery directory listings
Promote your wine brand by securing a listing in wine.co.za’s esteemed winery directory. A listing is one of the best ways of maintaining top-of-mind awareness for your brand.
There are three types of directory listings:
- Free: A basic listing featuring your contact information only.
- Partner: A branded landing page providing up-to-date information on your winery, including wines, news, events, and more.
- Gold: All the features of a Partner listing, along with additional exposure through banner ads and featured content.
Website development
wine.co.za offers comprehensive web development services with added value. From innovative web design to reliable hosting and ongoing maintenance, our proficient team handles everything on your behalf.
Furthermore, wine.co.za's team of content managers ensures the accuracy of information on your website. They also increase the visibility of your content through its publication and distribution on wine.co.za, social media platforms, and other pertinent channels.
E-commerce
CellarDirect is wine.co.za's e-commerce solution for wineries. The CellarDirect team sets up and manages your online store for you, saving you the hassle of running your own store. To find out more about CellarDirect and how it works, click HERE.
In addition, wine.co.za is also launching its DTC Services division with a suite of offerings to help wineries drive sales. The first of these is a series of online workshops on the customer acquisition journey in direct-to-consumer wine sales. Click HERE to learn more and register.
Marketing and advertising
In terms of marketing and advertising, wine.co.za has a range of services to suit your winery or wine business's specific requirements: content advertising, spotlight pages, and banner advertisements.
Content advertising
Promote your news, events, and classified advertisements through the strategic content advertising platform on wine.co.za. By submitting your content and taking out a featured slot, you gain guaranteed publication and extended exposure across wine.co.za’s website and social media channels.
"Having worked closely with the wine.co.za team on various campaigns for my clients, I can say that they always surpass my expectations in terms of exposure and quick turnaround. I have been using their platform to advertise news and events for many years and it really helps us gain awareness and traction," says Caroline van Schalkwyk, owner CVS Communications.
Spotlight pages
Spotlight pages are dedicated spaces to showcase and publish your wine business’ content. Hosted on wine.co.za, these branded hubs serve as a central platform for publishing dynamic content. See for example: #wineforgood, WWF Conservation Champions, and Best of Wine Tourism Awards.
All the content is also published throughout wine.co.za and its distribution channels. Additionally, you will also benefit from featured slots as well as banner advertisements displayed throughout wine.co.za.
Banner advertisements
Opt for a banner advertisement on wine.co.za to showcase your content to their engaged audience. These banner ads are prominently displayed across the wine.co.za website and offer the potential for 6 000 to 10 000 monthly impressions.
Content creation
The wine.co.za team also offers content creation services, available for any wine business at competitive rates. These services include article writing, press release writing, photography, videography, tasting note design and writing, as well as newsletter creation.
For more information about our services or to explore how we can assist in promoting your winery or wine business, please visit our Services page or email us directly HERE. To view our rate card, click HERE.