Black woman taps into the South African wine industry | #wineforgood

Saturday, 22 April, 2023
IOL, Asande Dhlamini
In the South African wine industry, where diversity has traditionally been lacking, women are cultivating success and living the "grape life".

Lerato Pretorius, Director of Lavo Wines, has long carried the desire to create something that speaks of who she is as a person, and one of those concepts is Lavo Wines.

She combined her love for wine with the desire to create generational wealth. Her goal was not only to create a product that would bring joy to those who purchase the wine but also to create opportunities for others to establish themselves and, in turn, create opportunities for others.

The name Lavo Wines originates from the name Lerato, which is a South African name that translates to LOVE.

“The thread that binds the world together is love,” she said. Lavo Wines was created with the foresight of connecting people from different backgrounds with different ideas to share congenial association over a glass of wine.

“Our commitment to fuse excellence with satisfaction is unquestionable as we are driven by a deep sense of passion and love," Pretorious said. Their wines are created from love, to be enjoyed with love.

The company provides high-quality products, services and an extraordinary experience to their clients. “We supply private and public functions by providing mobile bar services, and we have recently ventured into becoming private wine buyers for high-end clientele," Pretorious said.

To read the full article, click HERE.

 

There are plenty of good news stories about upliftment and transformation in the South African wine industry. The #wineforgood website, launched by wine.co.za in June 2016, hosts all the positive stories from the winelands, of which there are plenty. wine.co.za has made April a focus for #wineforgood stories. Share them far and wide and spread the good news about South African wine. If you'd like to submit a story, please email editor@wine.co.za.

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Lerato Pretorius
Lerato Pretorius

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