Age segmentation is possibly outdated, according to Great BIG Wine Survey 2022

Growing your consumer base is the most basic way of growing your brand. The answer is not to get consumers to drink more, but rather to get more consumers. This is done by appealing to occasional wine drinkers and growing the interest of new wine drinkers. According to the latest findings of the Great BIG Wine Survey, 20% of this group is actually older than 45.

On Friday 3 February, 11h00 - 12h00, Vintelligence will be hosting a live webinar discussing the results of the latest Great BIG Wine Survey, sponsored by Hollard. The survey ran for the third year, measuring the wine behaviour of 7 500 South African wine consumers.

Register for this webinar for feedback on purchasing decisions, price profiling, and the consumers' wine journey.

To register for the free webinar, please click HERE.

Wine industry stakeholders interested in finding out more about the 2022 Great BIG Wine Survey can contact Xania van der Merwe on hello@vintelligence.co.za.