This is your chance to understand how wineries are adapting their direct business in much changed circumstances and where the best opportunities lie. The survey will also play a vital roll in quantifying the impact of the ban on sale of alcohol measures.
WBS’s South African Wine DtC Survey is your chance to understand both the changing SA landscape and the sorts of results wineries internationally are achieving.
The final report covers all key aspects of DtC from pricing to visitation, wine clubs, software, communications and more, benchmarked across Australia, NZ, SA and the US.
The survey will take around 20 minutes to complete. You will need wine sales figures (total volume and value and direct sales broken down by cellar door, club and database, events, web sales and any restaurant wine sales) for the year to June 2021 and the year to June 2022.
Please try to answer ALL the questions. Any figures you don't have, you can estimate.
Survey participants will get a FREE copy of the South African benchmark report and can get $A300 off the price of the international benchmark report (for just $A195).
All will be kept in absolute confidence and only aggregated results are referenced.
Click HERE to take the survey.
For more information, email Peter at peter@winebusinesssolutions.com.au.
