Cape Wine Auction raises more than R12 million I #wineforgood

Tuesday, 15 February, 2022
Cape Wine Auction
The Cape Wine Auction 2022, in partnership with Mastercard, raised R12 205 000 for charity at this year’s event, and has now accumulated over R117 million since the first auction was held in 2014.

Held at the luxurious Quoin Rock Wine Estate in Stellenbosch on Saturday, February 12, the auction saw guests bidding generously for a collection of once-in-a-lifetime lots.
 
The day’s highest bid of R1.2 million was for Lot 17, which included a three-night getaway for eight people in the Bazaruto Archipelago at &Beyond Benguerra Island as well as a return private charter flights from Cape Town or Johannesburg and return scenic helicopter transfers from the lodge and Vilanculos. It was sponsored by Spier wine farm.
 
Other fiercely-contested lots included the Best of British Lot 18 (golf, horseracing and tickets to a Premier League football game), Lot 7 Celebrating Goodness with wine, dining and travel experiences in both South Africa and France, Lot 11 which was a celebration of South African excellence and Lot 14 – a week stay in Tuscany.
 
The Gift of the Giving Lots also raised a significant amount of money. These are essentially straight-forward donations to charitable causes with no prize/holiday/experience in return and consisted of five R10 000 donations, five R25 000 donations, five R50 000 donations and one donation of R100 000.
 
The Cape Wine Auction is regarded as one of the most significant international wine charity auctions ever conceived in South Africa, uniting the industry around a single goal of raising money for education.
 
The auction has created a benchmark in philanthropy, raising over R117 million with 100 percent of proceeds managed by the Cape Wine Auction Trust and distributed amongst carefully selected beneficiaries.
 
Says Darielle Robertson, director of The Cape Wine Auction: “We are delighted with this year’s results especially given the tough economic times we are going through. The monies raised means the Cape Wine Auction Trust can continue its invaluable work with our beneficiaries, all of whom are dedicated to improving the education and lives of children in the Cape winelands.
 
“A big thank you to all our partners, especially Mastercard, and to those who bid generously for the amazing lots that were so kindly donated by many.”
 
Says Kamini Redhi, Director for Marketing and Communications at Mastercard Sub-Saharan Africa: “We’re delighted by the response to this year’s auction, which aligns with our brand purpose of connecting everyone to priceless possibilities. Being part of such an exclusive event – one that harnesses the power of doing good to transform children’s lives through educational and social support -  is a great honour.” 

About The Cape Wine Auction

Regarded as the most extraordinary international wine event to be hosted in South Africa and the leading event on the local wine calendar, the Cape Wine Auction (CWA) in partnership with Mastercard, takes place annually at different wine estates in the Western Cape. Prominent wine aficionados from around the globe, hosted by South Africa’s iconic winemakers, are invited to make a serious difference in aid of charity when the bidding opens for once-in-a-lifetime offerings including rare wine collections as well as exclusive hand-selected local and international wine and gourmet, art and travel experiences. To date the auction has raised over R117 million. The 2021 event was cancelled due to Covid pandemic lockdown restrictions. For more information on the Cape Wine Auction, visit www.thecapewineauction.com

 

Wendy Appelbaum and Raymond Ndlovu
Wendy Appelbaum and Raymond Ndlovu

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