Generation Z investors ‘turning to fine wine’

Monday, 7 February, 2022
Decanter, Chris Mercer
New research has suggested young investors in the UK are embracing fine wine alongside other alternative assets.

A survey of 2,000 investors in the UK found links between Generation Z, loosely covering those up to 25 years of age, and fine wine investment.

While close to half of all survey respondents said they had invested in so-called alternative assets, such as fine wine, whisky, art or crypto, this proportion rose to 62% for the under-25s.

Commissioned by merchant Bordeaux Index and conducted by market research agency 3Gem, the survey suggests younger investors ‘are turning to fine wine’ as a way to grow wealth, the authors said.

It comes amid evidence of a strong fine wine market. Bordeaux Index recently reported record wine and spirits sales in 2021.

Of the respondents under-25 who invest in wine, nearly three-quarters spend up to £20,000 per year on top bottles, found the survey. Seven percent said they spend between £50,000 and £500,000 per year.

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Generation Z investors ‘turning to fine wine’
Generation Z investors ‘turning to fine wine’

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