The next normal - DtC shipping reverts to pre-pandemic predictions

Wednesday, 2 February, 2022
Wine Industry Advisor, Alexandra Russell
The 2022 Direct to Consumer Wine Shipping Report has been released, and the industry is likely breathing a collective sigh of relief. The report, an annual collaboration between Sovos ShipCompliant and Wines Vines Analytics, shows the industry slowly returning to its pre-pandemic state.

COVID-19 nonetheless made its presence known, as data analysis was approached differently than in years past: “In this report, it was necessary to compare 2021 shipping data to 2019 as well as 2020 to get a sense of the degree to which the winery DtC shipping market had recovered from the historic impact COVID-19 had on the channel in 2020.” The good news is, overall, “2021 looks a good deal like what we would have expected it to look like had the pandemic never happened.”

Crunching numbers

Using the Wines Vines Analytics model, the report analyzes detailed, monthly, direct-to-consumer (DtC) shipment data from more than 1,300 anonymous U.S. wineries. This data - totaling more than 42 million shipments over the course of 2021 - is projected to the set of all U.S. wineries, and a model of DtC activity is created for study. (Purchases picked up or carried-out from wineries are not included.)

Click HERE to read the full article. 

DtC shipping reverts to pre-pandemic predictions
DtC shipping reverts to pre-pandemic predictions

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