Penfolds has announced it is to launch its second rare wine NFT with direct-to-consumer wines and spirits NFT platform BlockBar.
The second rare release will comprise limited edition NFTs tied to 300 bottles of Penfolds Magill Cellar 3 Cabernet Shiraz from the 2018 vintage. Crafted under the watchful eye of chief winemaker Peter Gago, recipient of the Decanter Hall of Fame award last year, the wines will not be available from retail, nor Penfolds Cellar Doors. The release coincides with BlockBar’s newly launched ‘NFT gifting service’, which allows consumers to purchase wine and spirits as NFTs to gift anywhere in the world, without the hassle of shipping, logistics and taxes.
It follows Penfolds’ first BlockBar drop in November 2021, where a barrel of 2021 Magill Cellar 3 sold in under 12 seconds for $130,000. Penfolds said it was ‘thrilled’ to be working with BlockBar again in 2022 as it launches its NFT gifting service.
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