According to Nielsen data, in 2020, premium single-serve wines priced at $16 or more accounted for 37% of sales in the US market, up 27% over the year prior.
Dana Spaulding is the founder and CEO of Wander + Ivy, a premium, organic direct-to-consumer wine brand that sells single-serve wines from family-owned vineyards around the world. Sold online and at local retailers, the company has been bottling single-serve wines since 2018. Spaulding says that sales have grown considerably since the pandemic, which she believes is partially due to consumers who want to sample new wines without having to finish a whole bottle.
Since the company launched its diverse selection of single-serve varietals, which includes a Sauvignon Blanc, Chardonnay, Rosé, Cabernet Sauvignon and other limited-edition releases packaged in 6.3-oz reusable glass bottles, Spaulding says that “growth catapulted to 450% in 2020, with this year trailing right behind at 250% to date.”
Spaulding attributes this growth to a core market need that wasn’t being met: Those who want premium wine in smaller, premium packaging.
“People are conscientious about budget as well as packaging, both of which I believe we have successfully tackled,” she says. The main issue for the brand has been learning how to create a custom and efficient bottling process specific to its packaging. “Creating and filling a brand new, innovative, patented portion-controlled packaging is quite challenging in the wine industry,” says Spaulding.
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