Tuesday, 7 December, 2021
The Daily Mail, Harriet Dennys
Bosses at British Airways are turning to fine wine to get the beleaguered airline through the turbulence of the pandemic. The flag carrier, which has faced criticism over plans to make passengers order food and drink from an app, is recruiting a Master of Wine in an effort to lift its game.
The MW qualification, the most respected qualification in the wine trade, is awarded only after a rigorous three-stage examination that includes blind tastings and is held by just 418 people in 30 countries. The good news is that England boasts 200 MWs – Scotland has eight and Wales and Northern Ireland have one apiece. France can claim only 18, some of whom are British.
Until 2010, BA employed top wine writer Jancis Robinson as its consultant. But she resigned after the airline’s then boss, Willie Walsh, cut costs by appointing a single supplier for the airline’s three cabin classes. Two years ago, Robinson quoted a wine trade expert in the Financial Times saying the wine-buying at BA had hit ‘rock bottom – there’s only one way for them to go’.
All alcoholic drinks are free on BA flights and in the airport lounges – except on short-haul economy flights, where customers order from the Speedbird Cafe.
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