Thursday, 4 November, 2021
Wines of South Africa, Julia Moore
The South African agricultural industry started their own, similar competition in 2014 when Hortgro Executive Director, Anton Rabe realised that there was a wealth of musical talent on the Cape farms that could be encouraged and would empower farm workers in the fruit and wine industries to increase their skillset and gain confidence. Singing is a universal language that requires no expensive instruments or equipment, so the competition has been restricted to singing only.
The competition, currently in its 8th year, is now a joint venture between Hortgro, the Citrus Growers’ Association, Vinpro, SATI (South African Table Grape Industry) and the Western Cape Department of Agriculture. However, it is not just a singing competition, there is a social development aspect too.
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