The awards, convened by
Winemag.co.za, are proudly sponsored by self-adhesive label supplier
Rotolabel, who has been associated with this initiative since its inception. We welcome
Avery Dennison, who join
Synchron and
Kemtek|HP Indigo as secondary sponsors. Stellenbosch design studio
GR\FT is responsible for collateral material.
The motivation for the competition is to reward outstanding design as an influence on wine, beer, and spirit purchases, and all South African wine, beer, and spirit producers, as well as design studios, are invited to enter by the deadline of Wednesday 3 November 2021. An entry fee depending on the category applies.
Judges have been appointed to represent the various drinks sectors and design – to view biographies, click
here.
Wines will be judged in four categories:
Judging criteria include originality of concept, execution, shelf appeal, and effectiveness as a piece of communication. A series is defined as a sequence of products that combine to greater the whole than the sum of the parts.
Wine, beer, and spirits
must be produced in South Africa and be commercially available, while the minimum stock requirement is 50 six-bottle cases. Each entry must be accompanied by a 150-word creative rationale.
After official judging, finalists will then be displayed on
Winemag.co.za for a set period to allow for consumer voting to determine a “People’s Choice” winner.
The award ceremony takes place on 2 December 2021.
To enter wine, click
here.
To enter beer, click
here.
To enter spirits, click
here.
Entries close on Wednesday, 3 November.To view the results of the Label Design Awards 2020, click
here.