A brand born in the tumultuous times of liquor bans and prohibition, vinoFOMO is a word play on the language used by a texting/social media savvy generation of wine consumer who NEVER needs to fear an empty wine rack again!
vinoFOMO wine club subscribers can shop a selection of 10-12 seasonal offers presented each quarter that are curated to suit any palate on any budget. A steady stream of enriching “get more out of mealtime” digital content will be created to include practical tasting notes and easy to follow recipes for everyday South African home cooked favourites.
Striving to capture the attention of a larger audience online, vinoFOMO is proud to be the exclusive wine market place vendor for loot.co.za where wine lovers can shop a full range of over 200 vinoFOMO wines. Loot is South Africa’s most innovative and best value multi-vertical e-tailer with upwards of 500,000 registered account holders and attracts on average 1.5 million unique website visits per month.
Says Andrew Douglas, Managing Director of Southern Skies Investment Holdings and co-founder of vinoFOMO “We are pleased to be taking the first step on the journey to realising our direct-to-customer ambitions for the South African wine industry. Our team’s efforts over the past few years have been channelled toward a variety of wine marketing and sales solutions to help wine producers build their brands, convert more consumers to the wine category and ultimately sell more wine – unashamedly with a focus on the “next generation” of South African wine consumer. Be it at a TOPS at SPAR Wine Show (soon), online wine short courses, virtual wine tasting experiences or through the actionable insight and practical recommendations gleaned from our annual Great BIG Wine Survey.”
“A healthy retail environment needs a diverse and appropriate balance of retail channel to be both sustainable and effective – that includes establishing robust direct-to-customer routes to market for Wine Producers and Wine E-tailers. We are excited to connect Wine Producers with a hard-won community of wine lovers cultivated over many years from across our various business platforms. Even more so we are delighted to partner with loot.co.za to present the full vinoFOMO range to a massive captive audience of experienced online customers” Douglas added.
Douglas was also pleased to announce a key long term strategic partnership with leading national “walls and wheels” wine logistics provider RM Logistics. “Over the last 10 years Rudi Meyer and his team at RM Logistics has consistently provided the South African Wine Industry with an efficient, cost-effective solution for the storage and delivery of on-consumption and off-consumption trade inventory for Wine Producers. We have worked closely with Rudi’s team and our technology partner over the past 6 months to assist in the development of a new integrated “e-commerce ready” wine fulfilment and last mile servicefor Wine Producers that includes important features like track and trace, centralised stock management systems and customer care. Such a solution is not only immediately important to the vinoFOMO and Loot customer user experience but also the achievement of our broader direct-to-customer ambitions over the long term. We look forward to building on this important relationship with Rudi and his team”.
Douglas ends with “We’d be delighted to chat to any Wine Producer who is looking to expand their online presence – be it via their own e-commerce storefronts, on vinoFOMO and/or Loot or through a variety of 3rd party wine e-tailers in our network”.
Visit www.vinofomo.com or contact Andrew Douglas on 073 790 5946 or andrew@vinofomo.com for more information.