Work placements needed for PYDA Wine and Marketing Students

Wednesday, 25 August, 2021
Pinotage Youth Development Academy (PYDA)
The PYDA Wine and Marketing students are ready for their 5 week work placement and experiential learning from 11 September to 17 October 2021.

PYDA develops 18 – 25 year old, talented, previously disadvantaged South Africans for employment in the FMCG, Wine Sales and Marketing, Digital Economy and related sectors.   The curriculum is fully integrated across the value-chain and combines industry specific technical skills with in-programme workplace practical and critical, personal life skills and emotional intelligence development. Strict workplace policies and procedures during the programme enable graduates to enjoy accelerated integration into the world of employment.

Our programme follows the value chain of the Wine Industry specialising in Marketing and Sales.  The Academy offers a hybrid approach to learning which is face to face and online learning to ensure digital inclusion for our youth.    The classroom learning is immediately embedded in practice with an internship opportunity in the Wine Industry within Wineries. 

Experiential Learning is a compulsory component of our programmes in order for our students to gain experience in real work life situations.   The work place is the only place where this objective can be achieved. 

The support of the Wine industry is absolutely essential in this regard and it is against this background that we kindly request industry employers to host students for work placement/internship.

For additional information on PYDA, please visit our website:

Email if you can help with hosting one or more of the talented PYDA students in your wine-related business.