With each bottle sold from inception (4 August), Perdeberg will move toward its goal of refocusing its efforts in supporting the communities in need by the funds raised to two food supplying non-profit organisations, the TLC Love Foundation in the Western Cape and Plesion in Gauteng for food distribution to those that are currently finding themselves in deep hardships due to the Covid-19 pandemic. This campaign will remain active until the day on which alcohol sales are permitted again.
Perdeberg, known for its award-winning, sustainable dry land influenced wines, has always made ethical and social responsibility its mission. A supporter of its local community primary school, the Goedgedacht Trust and following international Fairtrade standards within its value chain, Perdeberg believes in ethical farming and uplifting of its local communities to build a flourishing and sustainable future for its agricultural business and future generations.
“Whilst local wine sales have been restricted under the ban of alcohol for the duration of lockdown level 3, our online shop remains open for wine order placements only to be actioned once the ban is lifted. As such, we remain very thankful that we can continue our export business and save jobs as the novel coronavirus continues to change life as most people know it. We want to give back by donating to institutions that are currently supporting those whose lives are disrupted,” said Chief Executive Officer, Gerhard van der Watt. “Food insecurity affects hundreds, if not millions, of people. Now our sustainable products and business practices are extended to our customers so that together we can support our fellow South Africans in need. Our customers can feel good about purchasing their wines through our website because they know they will support efforts to help those affected by this pandemic. We call on more companies to make a real difference by joining this movement and help donate a portion of their proceeds in a similar manner.”
“#SACalling aims to provide as many families in South Africa as possible with a warm meal and a full heart, and to make sure that they receive the necessary nutrition they need to survive this crisis our nation is facing,” concludes Project Manager, Heinrich Venter.
For updates, follow the #SACalling campaign on Perdeberg’s Instagram and Facebook pages