The RRP campaign began when Dale donated two hundred (200) cases of Radford Dale premium wines to Manning of Grub & Vine Restaurant in Cape Town in a bid to keep the restaurant’s doors open. The wines are included into a restaurant package by offering a case of six (6) premium wines per voucher purchase. The Radford Dale X Grub & Vine promotion sold out in three (3) days of going live, which equated to R280,000 in revenue for the restaurant.
Four (4) weeks into the campaign, the Restaurant Rescue Project is now assisting fourteen (14) independently owned eateries with more joining almost daily. Five (5) of these campaigns are already sold out. Both South Africa’s globally recognised Wolfgat in Paternoster as well as celebrity tv chef Neill Anthony’s La Mouette in Cape Town have gone live on the RRP website since Saturday, 8th and multi awarded restaurants FYN, La Tête and The Test Kitchen join later this week.
Wine estates joining the cause within the week are; Keermont Vineyards, Jordan Wine Estate, Ken Forrester Vineyards, Luddite, Elgin Ridge Estate and Oldenburg Vineyards.
THE RESTAURANT RESCUE PROJECT IN NUMBERS:
- 14:- restaurants currently participating (this will increase to 17 by Thursday)
- 17:- participating wineries (increasing to 25 by Thursday)
- 602:- employees jobs and livelihoods safeguarded thus far (increasing to over 700 by Thursday)
- 1700:- number of RRP vouchers sold to date
- 2.6 million: in revenue generated to date
- 4.5 million:- value in wine pledged by wineries to date
All revenue generated from this initiative is directed to the participating restaurants. There are no marketing or administrative fees, making the Restaurant Rescue Project 100% pro bono.
To view all the participating restaurants and to purchase RRP vouchers, visit: www.restaurantrescueproject.com.