The 4% increase in value to R9.06 billion reflects the positive sentiments towards South African wine in international markets, despite the 6% decrease in volume to 420.2 million liters of wine sold internationally. This figure fits into the Wines of South Africa (WOSA) strategy for an increased value focus within packaged and bulk wine sales, while also having a direct correlation to dwindling wine stocks, following the lowest harvest yield since 2005, towards the latter part of the year. The value of packaged wine increased by 3% and that of bulk wine by a very respectable 7%.
In our focus export markets we saw good growth on the value of packaged wine to China at 7%, while the USA remained flat. The USA market has always been stronger in terms of their procurement of more premium-priced wine.
In the European focus markets, which have seen very little value growth of packaged wine for a number of years, there was a notable value increase on all fronts: Netherlands 1%, Sweden 10% and the United Kingdom unchanged.
The UK remains SA’s top export market, realizing a total value of R1,844m worth of exports, while Germany held its second place, at R1,329m of wine bought and once again the Netherlands in 3rd position at R693m.
The African continent is showing mixed results, however Kenya, Tanzania and Zambia have shown strong growth with values of total exports growing by 73%, 35% and 33% respectively.
In terms of the top-rated varietals, red wine narrowly leads the pack with 15% of total value growth as opposed to that of 13% for white wine. While Shiraz leads the red wine in terms of export volumes, it was Chenin Blanc taking the top spot amongst the white wines.
WOSA CEO, Siobhan Thompson comments, “While 2018 proved to be a challenging year for the industry, we have managed to put our best foot forward and strive to continue along this trajectory. We have proven that we are indeed producers of world class, high quality wines and deserve to have this reflected in our bottom line”.
Click here to view the Export Report Info-graphic 2018.
WINES OF SOUTH AFRICA (WoSA) is a not for profit organization which promotes the export of all South African wine in key international markets. Apart from the head office in Stellenbosch, South Africa, WoSA also has offices in Johannesburg, England, Canada, USA, Sweden, China, The Netherlands and Germany.
For more information visit www.wosa.co.za or engage with us on Twitter twitter.com/@WOSA_ZA, Instagram www.instagram.com/wosa_za or Facebook www.facebook.com/wosasouthafrica/.