As both a long-term and fashionable product, wine
paradoxically requires the ability to plan in advance, with a crop that has an
average lifespan of more than 20 years, as well as nimble adaptability to keep
up with fast changing global market trends and preferences.
At the 2014 Adams & Adams WineLand Seminar, to be
held on 6 June, experts will give their views on the future of the South
African wine industry and in some instances stick their necks out with
predictions on how the landscape might change, from vine to glass.
The seminar is meant to inspire winemakers,
viticulturists, marketers, managers and passionate consumers by taking the long
view and making decisions based on long-term sustainability and growth in an
increasingly competitive global industry.
A diverse group of respected industry experts will
discuss different aspects of the South African wine industry in 2020 –
including viticulture, consumer purchasing factors, marketing, social media and
intellectual property.
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07:45
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Registration
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08:15
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Welcome
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08:30
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Old soils, new ideas – forward thinking viticulture
Rosa Kruger (vineyard manager) and Erhard Wolf (Distell)
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09:30
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Wine Industry 2020: profitable investment or bottomless spittoon
Rico Basson (VinPro)
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10:00
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Protecting brands in growing markets: from Asia to
Africa
Suzaan Laing (Adams & Adams)
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10:30
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Tea
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11:00
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From trading to branding: a savvy and specific
approach to marketing
Siobhan Thompson (Wosa)
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11:30
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The new generation of wine drinkers: generation Y
Marie-Luce Kuhn (IBIS)
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12:00
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Old World, New World, Social World:building
tomorrow’s wine relationships, today
Linda Harding (The Squashed Tomato)
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12:30
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Lunch
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13:30
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The road ahead – a super-highway or a country road
This session includes a tasting of international wines
Michael Fridjhon (wine critic and columnist)
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15:00
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Conclusion
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The Adams & Adams WineLand Seminar will take place at Kleine Marie on the R44, outside Stellenbosch. Tickets cost R450, including lunch and a tasting of local and foreign wines presented by industry expert, Michael Fridjhon. Bookings can be made on www.wineland.co.za or by
contacting the WineLand office on 021 863 4524. Seats are limited and
tickets annually sell out well before the event.