Mike Carter

Mike Carter is a wine futurist and author. His passion for wine and respect for the intricacies of the industry inspired Terroir 2.0, a revolutionary approach to marketing and branding. Leveraging the pillars of superpowers, superconsumers, and category design, along with the power of storytelling, he guides his clients on a journey to unlock their winery’s potential and create an enduring brand with a loyal following.

Packaging costs - reduction strategies offered

90 percent of brands fail in the first year, and of the 10 percent of new products that are successful, life expectancy is only about five years. Once your product is on the shelf it must sell itself. Because packaging 'makes the sale' in the majority of purchase decisions, your packaging may well be the most important part of your marketing plan. Mike Carter explains.

Mike Carter

A new paradigm for wine marketing

Mergers, acquisitions, and consolidations. New wineries springing up at the rate of one a week. If you feel confused, you’re not alone – with 850 South African brands and 4000 wines to choose from customers are drowning with choice, whilst at the same time crying out for attention. Mike Carter offers some fresh perspectives on good old cellar door sales.

Mike Carter

Achieving global competitiveness

Global competitiveness starts with a passion to make world-class products. It builds on these strengths with a sharp customer focus and an understanding of the emotional needs of the consumer. What are some of the strategies the South African wine industry can bring into play, to achieve maximum global competitiveness? Mike Carter offers some insights.

Mike Carter

Mike Carter

#VinoPeople: Mika Engelbrecht's tales in every sip

Wine Packaging Trends

Lessons in Branding

Six cost saving tips your packaging suppliers don't want you to know

Waiting is not a strategy

Packaging costs - reduction strategies offered

A new paradigm for wine marketing

Achieving global competitiveness

Packaging the product