Julia Joubert is an export manager at Origin Wine, overseeing the company’s premium portfolio across key international markets. Born into a South African wine-growing family – she is the daughter of winemaker Meyer Joubert from Joubert-Tradauw – she was raised among vineyards and cellar floors, developing an early and instinctive connection to wine, terroir, and storytelling.

With a background spanning export management, brand development, and international trade, Julia works closely with producers to position premium wines on the global stage.

Passionate about the future of wine, Julia is particularly interested in innovation, moderation-led consumption, and engaging the next generation of wine drinkers.