Thursday, 21 October, 2004
ImPROmptu Marketing
Môreson, well-known wine producer in Franchhoek, celebrated its 10th anniversary on Sunday 10 October in typical Môreson style, with bread and wine. Friends, loyal patrons, former wine-makers and members of the media gathered to celebrate a decade of prosperity.
The Bread & Wine restaurant on the farm is widely known for its large variety of home-made produce and guests could participate in a bread-baking session during which they could learn all of the finer skills in the preparation and baking of a filled focaccia. Tina Jewell, manager and master baker of the restaurant, was at the forefront of activities.
From the cellar there was cabernet sauvignon, merlot, pinotage and chardonnay from the past ten harvest years to be tasted. Môreson's flagship, Môreson Magia, a Bordeaux-blend which was produced for the first time in 2001, was also presented for tasting and had guests in rapture.
An exceptionally interesting presentation were the wines from harvest years which are currently available. Five different tasting stations offered an opportunity to sample a snack which complemented that specific wine. Neil Jewell who is responsible for the restaurant's range of cured and smoked sausages and meats, conjured up the most delicious canapés.
Guests drank sparkling wine, played boulle and reminisced about enjoyable memories of the past ten years.
Môreson is the property of Richard Friedman. Ten years ago he and his family moved from Johannesburg to settle on their farm which is situated in the scenic Franschhoek valley.
Throughout the years Môreson made sure that they were noted as one of the leading producers and have won local and international awards. Besides a double-gold Veritas award in 1995, their 2000 Pinotage was on ABSA's Top-10 list in 2001 and their wines have time after time been lauded as the top achiever by taste panels of local and overseas wine publications.
Môreson is also responsible for the Pinehurst-range which by no means lags behind its stablemate. According to general manager Anton Beukes, this range should definitely not be regarded as a second label. "Some of the wines marketed under the Pinehurst-brand have already won numerous awards of their own", Beukes explained.
Released by : imPROmptu Marketing
On behalf of : Môreson
For more details : Anton Beukes
021 - 876 3055
082 490 3157