Giving wine industry business executives something to talk about

Tuesday, 14 September, 2004
Sarah Gill
Paris, France – Skalli & Rein Europe is preparing to hold the next edition of Wine Evolution: Global Sales and Marketing Forum at the Palais des Congrès de Paris. During this sixth annual international forum, wine managers, journalists and specialist speakers will meet on the 31st January and 1st February 2005, network and discuss current issues and trends such as trade, discounting and developing markets.

Wine Evolution is billed as the "ultimate global strategic industry forum" by the Wine Business Insider and has been described as providing "excellent business networking at a high level" by Ben Howkins, CEO of Royal Tokaji. The forum aims to provide executives with both education and occasions to network with other forward-thinking professionals in the wine business and reinforce their international business links.

Due to the fast changing nature of the industry, Wine Evolution understands the importance of having up-to-date sales and marketing know-how to keep companies ahead of the competition. Each year carefully selected speakers, such as Southcorp Wines Marketing Vice President Adam Burck, are invited to talk about their areas of expertise and share their visions on future trends and opportunities. In addition to simply attending the event, Wine Evolution offers companies the chance to be actively involved by becoming a partner and benefiting from numerous advantages.

The event's central Paris location, minutes from the Champs Elysées, allows for easy access to the forum by public transport. There is an Air France shuttle bus at your disposition every fifteen minutes direct from Charles de Gaulle international airport. Just as convenient in location is the Hotel Concorde La Fayette, with which Wine Evolution has a partnership, which offers panoramic views of the Paris skyline and is located above the conference centre itself.

Skalli & Rein is a marketing consultancy specialised in wine and champagne and is based in Paris, London and California. The head office in Paris consists of nine consultants who provide more than 180 wine executives with real-time On-Trade and Off-Trade information of major worldwide markets such as the United Kingdom, New York State, California, Canada and France. In addition to these panels, Skalli & Rein produces ad hoc studies on restaurants in New York City, Paris, London, Montreal, Chicago, and Miami.

If you would like more information about attending or partnering Wine Evolution, or to schedule an interview with David Skalli, partner at Skalli & Rein, please contact:

Sarah Gill by email at
or by telephone on +33 (0)1 56 04 14 60
or visit