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Building a brand: new wine tests Gallo savvy, taste

Tuesday, 14 September, 2004
Tim Moran for modbee.com
The creation of its new French wine, Red Bicyclette, is an example of the level of marketing sophistication Gallo applies to brand development.

Read the complete article at: http://www.modbee.com/business/story/9127820p-10027206c.html

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