Steve Rosser, director of Brand Phoenix, comments, "FirstCape Pinotage has been developed to be an accessible, fruit driven style of Pinotage for the UK consumer. It represents a wine that is truly South African, at an accessible price point. We are very excited about its future within our portfolio of South African wines".
FirstCape has been extensively researched with UK consumers, resulting in packaging produced by top South African designer, Anthony Lane. The single varietal Pinotage is dressed in a purple and white label and its quality and higher price point (SRP £4.99) is reinforced by its premium, heavyweight bottle.
The integrity of the brand lies within the consistent, superior quality of wine produced at the price points of £3.99 and £4.99 and in the fact that it uses Pinotage, one of South Africa's most unique grape varieties, in all of its red skus.
FirstCape Pinotage (RSP £4.99), is available in full distribution, in both Sainsburys and Morrisons/Safeway stores.
*AC Nielsen SA defined brands MAT volume growth March/April 2004
For more information please contact:
Catherine Monahan (Marketing and PR Manager) at Brand Phoenix on 01306 875 219 or (m) 07976 367716 - cmonahan@brandphoenix.co.uk