Raisin Social to launch new products at the LIWSF 2004

Wednesday, 19 May, 2004
Patrick Halliday
All the South African producers will be exhibiting under the generic WOSA umbrella
Raisin Social will be launching several new products at this year’s London International Wine & Spirits Fair (LIWSF) on stand M40, including a new Chilean brand, set to take the supermarkets by storm. Raisin Social targets new growth areas

Although Raisin Social is best known for its South African portfolio and this is still a key focus, the company has recently moved into other growth areas such as Chile and Argentina. The company also has long-standing relationships with various French agencies such as Domaine Bertagna in Burgundy and Cave de Cairanne in the Rhone.

This year, Raisin Social will be showing a selection of new wines on stand M40 including:
Ø The new VEO range from Chile
Ø The Inca range from Argentina
Ø Leopard’s Leap site selection wines - Chardonnay, Shiraz, super-premium Cabernet Sauvignon, Sangiovese/Pinotage/Cabernet Sauvignon blend (SPC), Viognier and Pinot Grigio
Ø Beyerskloof – Beyers Truter’s new Chenin Blanc, Pinotage Rosé, Pinotage Reserve and Synergy Reserve
Ø Landskroon – the flagship Hugo de Villiers Shiraz and award-winning Port
Ø Swartland - Stonebuck wines available for the first time in 3 and 5 litre bag-in-box, in addition to 75cl bottles
Ø Cave de Cairanne, Rhone – launch of striking new packaging to reflect the history of the region and Cave de Cairanne’s answer to Banyuls and Maury – Basileus, a vin doux naturel, with its very distinctive label
Ø Maison Louis Max – latest range from Burgundy, including the Mercurey Monopole
Ø Chateau Lionel Faivre – organic Corbières from one of the largest organic ‘domaines’ in France.

All the South African producers represented by Raisin Social will be exhibiting under the generic WOSA umbrella, including Beyerskloof, De Wetshof, Neil Ellis, Westcorp (Goiya, Namaqua and Inanda), Leopard’s Leap, La Motte, Van Loveren, Landskroon, Swartland, Yonder Hill and Kanonkop.

The names of Raisin Social’s producers who will be attending the Fair will be available closer to the time. 

Katharine O’Callaghan, Callaghan Communications
Tel: 01425 629988
Mobile: 07951 960898
Email: ko@callaghancomms.co.uk

Patrick Halliday, Raisin Social
Tel: 020 8 6868500 
Email: Patrick@raisin-social.com
Website: www.raisin-social.com