Launching: 'Building a Better Wine Business', the book

Tuesday, 9 December, 2025
Peter McAtamney
‘Building a Better Wine Business’, the book, is the complete guide to making your wine business more profitable and sustainable.

It draws on 23 years’ experience consulting directly to over 350 wine businesses, distributors and industry representative bodies across the world.

This book is full, cover to cover, with real-life case study examples. It is a summation of the insights gained from a 40-year wine industry journey spanning the globe.

The book covers everything from developing strategy, optimising pricing and building a brand, from DtC to managing distributors to winning in global markets,

If you’re ready to take the next step and improve the value of your business, this is what this book is designed for.

Click HERE to order on Amazon!


For more information, contact peter@winebusinesssolutions.com.au.