Ireland sees 4.5% drop in alcohol consumption

The figures, released by the Drinks Industry Group of Ireland (DIGI), have revealed how average alcohol consumption per adult fell to 9.49 litres, illustrating a 4.5% drop when compared with the previous year. The findings also show a marked 34.3% nosedive in alcohol consumption in Ireland since 2001.

The decrease mirrors growing trend of restrained drinking in Ireland but also reflects how beer remained as Ireland’s most popular alcoholic drink with its market share actually increasing to 43.3% despite people drinking less. Guinness owner Diageo recently increased draught beer prices in Ireland for the fourth time in two years.

Wine was noted as the second most popular drink in Ireland with a market share of 28.2%, up on the previous year and more than double the consumption rate it saw in 2001 when it made up just 13.2% of the market. To amplify this, moves from premium non-alcoholic sparkling drinks brands like Wild Idol are securing listings at major Irish hotels and hospitality venues as the country continues its march towards “mindful indulgence”.

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