We took the plunge. New look. And new feel. But still Oak Valley.

Tuesday, 8 August, 2017
Oak Valley
It started 12 months ago when a routine trade visit had us puzzling over the number of traditional labels in SA that share a similar look and feel.

Centred logo, classic font, gold emboss, border, and, as a result, fairly well disguised on shelf. At this stage, the funkier looking Young Guns were well into shaking things up and the millennial market was certainly being seduced. 

Brad, our Marketing guru, set the tone for a new-look Oak Valley range. Jagged mountains. Morning mist. Dark, overhanging clouds. Ice peeling off barren vineyards. Piercing winds. And damn it’s cold. These harsh conditions make viticulture in Elgin the coldest and some of the toughest in SA. The question was, how do we translate this into a tangible feeling?

Over the past year we worked closely with Anthony Lane Design to express this creatively. Each label is hand-drawn, with its own unique story, borrowed from the annals of Oak Valley’s rich history. The new range consists of distinct tiers, both uncompromising in quality, to deliver an incredible, cool-climate wine experience to all wine lovers. 

The Fountain of Youth Sauvignon Blanc, Stone & Steel Riesling, Beneath the Clouds Chardonnay (*new) and Sounds of Silence Pinot Noir (*new) form the basis of the Elgin range. Here, purity of fruit is key.

The Groenlandberg Chardonnay (*new) and Groenlandberg Pinot Noir (*new) are terroir-specific wines harvested from vineyards situated on lower foothills of our Groenlandberg Mountain. Classically styled and beautifully crafted. These are distinct wines that truly reflect a sense of place
We’re also embarking on the construction of a new wine cellar which will further our uncompromising approach to quality. 

As the weeks go by, I’m sure we’ll discover that labels are as subjective as taste. I suppose that is the inherent risk of change. Feel free to let us know what you think.

If you’d like to be the first to order these wines, please email fabio@oak-valley.co.za or call 021 859 4110. 

Our Groenlandberg wines are only available to Wine Club Members on a limited pre-release basis. Email Fabio for more information about our Wine Club.