Four Cousins FIVER, a crisp and refreshing
drink for all young-at-hearts, is available in five fabulous flavours: Black
(zesty with a ginger zing), Bold (pomegranate), Blush (strawberry &
litchi), Cool (apple, lime & cucumber) and Crush (apple & pear). Each
contains 5% alcohol by volume.
FIVER is an extension of the famed Four Cousins
collection which includes wines, sparkling wines and cream liqueurs. And yes,
there are indeed four cousins at the helm of Van Loveren. “The first bottled
Van Loveren wine was made by Nico and Wynand Retief in 1980. They laid the foundation
for the enterprise,” says Van Loveren CEO Phillip
Retief. “From the mid 1990’s my brother, cousins and I joined the farm
after completing our studies and launched the Four Cousins range in 2000. Its
quality and value have won favour with our consumers and we expect and hope
that Four Cousins FIVER will receive the same welcome.”
Van Loveren Family Vineyards outside Robertson is
South Africa’s largest family owned winery. A diversity of interests both in
tourism and wine has made it renowned for innovation.
It is from this approach that Four Cousins FIVER flows.
According to Retief, the Van Loveren
vision encourages meaningful diversification and this new addition to the Four
Cousins brand makes complete business sense. RTD’s represent one of the fastest
growing categories in the liquor market. The arrival of Four Cousins FIVER is a seamless reflection of the strong
family values and proud tradition that define the Retief family’s pioneering
approach to its business.
Each Four Cousins FIVER
is available in a 340ml bottle. Make sure to taste
them all, determine your absolute favourite and share on Twitter @4CousinsWine
and Facebook.
Visit www.fcfiver.co.za for more
information.