Proudly brought to you by The IWSC Group and local wine marketing leaders TWS Media, this
competition is without a doubt setting a new standard of wine judging.
As SA’s first
(and only!) major food and wine matching competition, it differs from other
wine competitions in that all wines are judged specifically and only on the
suitability of the match. Judged true blind the only details the judges will
know is whether a wine is retail priced under or over R100 – i.e. an everyday
bottle or a special purchase.
With a selection
of 12 dishes ranging from Bobotie to Skilpadjies via Milk Tart, producers are
sure to find the right wines in their cellars to pair with these popular and
easy to prepare dishes from the recipes designed by celebrity chef, Jenny
Morris.
18 Highly
respected judges form the formidable judging panel, including members of both
wine and food media and professional organizations alike, including Allan
Mullins, Olive Hamilton-Russell, Bertus Basson, Norman McFarlane, Winifred
Bowman and Jorg Pfutzner to name but a few.
“What Food What
Wine? is what we’ve all been waiting for – a competition which properly
connects food and wine for the consumer”, says Allan Mullins, wine buyer for
Woolworths and WFWW? SA Judge.
With the
majority of wine being bought by the bottle, to be drunk within a few hours of
purchase, it stands to reason that clear alignment and information on what food
pairs best with your wines will encourage consumers to buy.
A comprehensive
PR plan, fully interactive website, partnership with leading magazine WineExtra
and beautiful Winners Kit’s designed by the IWSC Group all add up to this being
perhaps the most sensible competition for producers to enter this year.
For more
information and to enter What Food What Wine? South Africa, visit www.whatfoodwhatwine.co.za. Like the Facebook page www.facebook.com/WhatFoodWhatWineSouthAfrica and follow on Twitter @WhatFoodWine.