Scratch N' Sniff Wine Book By Richard Betts Gives Readers A Whiff Of Expertise

Wednesday, 13 November, 2013
The Huffington Post
Everyone knows the world of wine can be complicated, but it just got a whole lot simpler for anyone with a nose.
Boulder, Colo.-based Richard Betts is just one of 200 Master Wine Sommeliers, and though many books have been written about wine, he is the first to come up with a scratch n' sniff approach.

"When we say we taste something, we're actually smelling it," Betts explained in an interview with Potluck Video about his book (watch that interview above). "You only really taste sweet, sour, salt, bitter and if you're lucky, umami. Ultimately if we can tap back into it there's a lot to learn."

The book, "The Essential Scratch N' Sniff Guide To Becoming A Wine Expert," includes a foldout wine wheel that breaks down wines by grape, region, color and even the type of wood it's barreled in. But instead of potentially boring the reader with olfactory factoids, the guide is intended to help readers get a better grasp of what they would like to drink.

The photos and smells help break down the flavors and colors in fun, layman's terms. In one part of the book for example, it breaks down the woody differences in wine by depicting French oak as a barrel wearing a black beret and American oak wearing a cowboy hat. Both barrels are shown surrounded by different spices that the reader can smell to clearly show which oaks can lend certain smells and flavors to wine.

“When Betts tastes, his brain and his nose play what he laughingly characterizes as Pachinko bouncing through a maze of this or that questions," Crystal English Sacca, the book's designer told Fast Company Magazine. "During one of our meetings, he tore open a paper shopping bag, and all over the inside feverishly scratched out a complex flowchart teeming with aromatic classifications.”

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