The Ultra Liquors 100 Women 100 Wines competition

Thursday, 31 October, 2013
Spill Communications
The Ultra Liquors 100 Women 100 Wines competition, SA’s most unique wine judging competition, takes place in Johannesburg this Friday at the snazzy Maslow Hotel in Sandton.
100 women, all wine lovers, will converge on the ballroom to sniff, swirl and sip their way through a selection of South Africa’s most popular wines.

The competition seeks to recognize the importance of female consumers to the wine industry in South Africa and is proudly sponsored by Ultra Liquors. This is the third year of this successful competition.

“80% of the purchase decisions for wine are made by women
. Most wine in SA is bought in Gauteng/Johannesburg, by women, and we are delighted to partner with The Maslow Hotel and Sun International to host this prestigious event” comments Mark Norrish, General Manager Wines, at Ultra Liquors.

The women will be grouped in teams of ten, and will have to nominate their favourite wines, according to drinking occasions. “Which is how people drink in real life”, comments Mark. “The wine you drink on a cold winter’s night will be completely different from the wine you enjoy at a braai with your friends and family” he adds.

The drinking occasions are;
1. Girls night out.
2. Celebration.
3. Winter warmer.
4. Best braai wine.
5. Ultra special.
6. Summer sipping.
7. Pasta party.
8. Working week.
9. Romance in a glass.
10. Long lunch.

There’ll 10 winners in each category, and an overall winner per category.

The winning 100 wines will all be available for sale in Ultra Liquors and will feature in a special display promotion during February and March.

The Maslow, Sandton’s most happening hotel, is awarding a luxury weekend for two to a lucky judge, and other great surprise prizes, including Lindt chocolate hampers. 

Clare Mack, of Spill Communications, organisers of the event, commented; “This is our third year running the Ultra Liquors 100 Women 100 Wines. It has evolved from a great occasion where we hosted women from all over South Africa in Cape Town, to an event where we are focussing on what people call “The Main Market”; black middle class, professional, Johannesburg women, in Johannesburg. As a growing wine consumer category they are a vital part of the success of the wine industry in South Africa.”

“At past events it has been clear that they have a growing desire to experiment with different styles of wines, and what’s wonderful to see is that they have none of the traditional prejudices about what, when, where, or how to drink wine. It’s quite refreshing actually!” she adds.