SA’s most astute business women, and philanthropist Wendy Appelbaum Stands
up for Breast Cancer Awareness
PinkDrive
will be at DeMorgenzon Winery in Stellenbosch on 9th October, 2013
to provide education and clinical breast examinations to residents from the
area. This is set to be the beginning of a PinkDrive breast health campaign in
the Winelands of the Western Cape.
With the
help of Wendy Appelbaum, DeMorgenzon Winery owner, PinkDrive will now be able
to provide individuals from the surrounding area with much needed breast
healthcare in an area where medical services are not easily accessible. Wendy
will not only be sponsoring the visit, but should any patient receive a
referral for further screening, she has offered to pay for each and every one
to get a mammogram at 2 Military Hospital.
“Today, the biggest cancer killer of women in
South Africa, is breast cancer. It is imperative that we educate women to know
how important it is to how to do clinical examinations. I know that any workforce that is well, will
be more productive. It is one of the reasons, that I have got involved with
PinkDrive, and have offered De Morgenzon as a ‘launch pad‘, so that PinkDrive
can now actively start engaging with wine farm owners and employees throughout
the Western Cape, by taking PinkDrive’s ‘womens health program’ to the people”,
says Wendy Appelbaum, DeMorgenzon Winery owner and Founder of Wendy Appelbaum
Women’s Health Institute.
The services
will not only be offered to DeMorgenzon Winery’s staff but also to the staff
and farm workers from neighbouring farms, such as Meerlust, By den Weg, and Meinert Wines. The event will begin at
09:30 on 9 October 2013, with clinical breast examinations being provided
before the educational talk at 11:00.
“It is our
hope that businesses in the Western Cape will take up the mantle for breast
cancer awareness and join Wendy in providing services to their workers. This
sort of campaign has the power to change so many lives in such a drastic way as
‘Early Detection Saves Lives’ and they will be enabling us to do what we do
best: educating medically uninsured individuals and providing them with breast
healthcare,” says Noelene Kotschan, CEO and Founder of PinkDrive.
For more information, please contact Katie at DeMorgenzon on 021 881 3030 or PinkDrive on 021 697 5650/083 301 8789 (Debbie Goodal) or Lauren Brewin 011 998 8022 or Noelene Kotschan 0834606146 visit www.pinkdrive.co.za.