Meridian Wine Merchants receives the PMR Africa Diamond Arrow award

Thursday, 22 August, 2013
Meridian Wine Merchants
At the recent PMR Africa Leaders and Achievers in Business awards ceremony, Meridian Wine Merchants was ranked first overall in the category of Distributors & Marketers – Wine, Spirits and other Alcoholic Beverages.
Meridian Wine Merchants is a sales, marketing and distribution company representing many of South Africa’s leading wine producers. The PMR Diamond Arrow is the highest award to achieve and a company must score more than 82% to achieve it. Meridian received top honours in the broad category of Distributors & Marketers - Wine, Spirits and other Alcoholic Beverages with a score of 4.26 out of 5 (85%).


PMR Africa (Performance Management Review) is a research, consulting and risk assessment company that conducts surveys in assessing companies to enhance excellence and set industry benchmarks. These awards are based on research from trade customers across South Africa; comprising of liquor retailers, restaurant owners and hotel managers. The research is determined on the trade’s perceptions with focus on customer service and satisfaction. A company cannot enter this research process but is rather nominated based on the observations of the trade.


The criteria for the award were:

  • Customer needs
  • BEE
  • Brand and product portfolio
  • Support of marketing
  • Consistent discounting practices
  • Good quality products
  • Consumer marketing (promotions, advertising)
  • On time and full order delivery
  • Product availability
  • Company reputation
  • Service
  • Trade relations
  • Managing customer problems
  • Accountability

The Managing Director, Gavin Dittmar, had this to say about the award: “I wish to thank all at Meridian and Cool Wines as well as our producers for making this award possible. Our mission is to be recognised by the industry as having the best brands, best people and the best service. This award is a testament to all our hard work and goes a long way towards achieving our goal. I would like to thank our customers for their rating of us and for their continued support of us and our brands”.

For more information on Meridian Wine Merchants contact 0861 11 39 59 or or visit