After
more than four decades, South Africa’s first and foremost wine destination, the
Stellenbosch American Express ® Wine Routes, is still going places, and now
with brand new wheels! Its pioneering spirit went into overdrive, when the
country’s favourite wine route was sponsored a brand new Nissan X-Gear Livina
by Group 1 Nissan in Stellenbosch.
“Always
eager to boost wine tourism, we are exceptionally proud of our new, branded
vehicle with its eye-catching design and spunky look. No one will be able to
miss us now and where we go, holds great promise for any wine lover,” shares
Annareth Bolton, CEO of the Stellenbosch American Express® Wine Routes.
The
Stellenbosch American Express ® Wine Routes was founded in 1971 and this
pioneering initiative has changed the face of wine tourism in South Africa,
spawning a host of similar regional wine routes in the country of which there
are 18 today. From humble beginnings the Stellenbosch American Express ® Wine
Routes now boasts more than 150 wineries as members which have been divided
into five sub-routes.
This bite-size approach helps visitors get the most out of their winelands
experiences, on a route that caters to history buffs, golfers, families,
romantic couples, nature lovers, gourmands, casual quaffers and serious
pilgrims of the grape.
For
more information on the Stellenbosch American Express ® Wine Routes visit www.wineroute.co.za
, email marketing@wineroute.co.za
or contact Tel: (+27)21 886 4310.