World’s first €1Million bottle of wine sold

The world’s most expensive bottle of wine – Domaine of the Bee ‘Reductio ad Absurdam’ 2010 – went on sale this week with a price tag of €1m.
The wine is the product of an artisanal vineyard in the Roussillon region of Southern France, owned and tended by English winemaker Justin Howard-Sneyd MW.

Only one bottle of Reductio ad Absurdam – named on account of its tiny yield – was offered for sale, and it was snapped up by Onanism, in London’s affluent South Kensington, where it takes its place today alongside other iconic wines like Petrus, DRC and Yquem.

Howard-Sneyd said, “I have long believed in the capability of the Roussillon to make amazing wines. The incredibly low yields of these ancient vines mean that whoever buys and drinks Reductio ad Absurdam will be guaranteed an incredible, once-in-a-lifetime experience. How often do we have the chance to meditate on the value of man and vine being locked in a century of struggle to produce such a small amount of something so amazing?”

Howard-Sneyd explained how the wine was made. “The special microcuvee, Domaine of the Bee ‘Reductio ad Absurdam’ 2010, is made from individual grapes. The vines are pruned so that they each yield only one bunch, and from each bunch a single grape is hand picked.  Upon being chosen, each grape is being taken immediately to the artisanal chai deep in the hills of the Roussillon, where the chosen grapes are expertly blended and co-fermented underground in a crystal amphora.”...Read on.


Domaine of the Bee ‘Reductio ad Absurdam’ 2010